Mads Singers
Mads Singers is a Danish management coach, consultant and speaker who founded Aristo Sourcing, serves as CEO of Aristo Search and runs the SEO Mastery Summit conference in Ho Chi Minh City.
Mads Singers works as a management coach, consultant and speaker, with a focus on effective people management, delegation and DISC behaviour training. He founded Aristo Sourcing in January 2014 and is CEO of Aristo Search, a professional recruitment and executive search agency. He has built six companies, including HeyRamp, which he co-founded in 2023. He also runs the SEO Mastery Summit in Ho Chi Minh City.
He has trained more than 800 managers and business owners, including managers from Fortune 500 companies such as Shell and Coca-Cola. He hosted the Mads Singers Management Podcast from 2019 to 2023, publishing 185 episodes. He co-authored Scaling Your Digital Marketing Team: Business Is A Team Sport with James Dooley.

Interviewed by Empire Flippers, EcomCrew, Niche Pursuits, Sitechecker, StatsDrone, SE Ranking, PageTraffic and the James Dooley Podcast.
Mads Singers at a glance
- Full name
- Mads Singers (registered as Mads Singers Sorensen)
- Born
- 24 April 1984, Aarhus, Denmark
- Nationality
- Danish
- Occupation
- Management coach, consultant, founder and CEO
- Consulting
- Management consultant since November 2012
- Known for
- People management, delegation and DISC training
- Companies
- Aristo Sourcing, Exec Assistants, Aristo Search, HeyRamp, Mads Singers Management Consulting
- Events
- Host of the SEO Mastery Summit since April 2020
- Earlier career
- Xerox Europe (2002 to 2007), IBM (2007 to 2014)
- Podcast
- Mads Singers Management Podcast (2019 to 2023, 185 episodes)
- Books
- Scaling Your Digital Marketing Team (2025, with James Dooley)
What is Mads Singers known for?
People management coaching
Mads Singers coaches managers and entrepreneurs in effective people management, with clients ranging from large companies such as Shell and Coca-Cola to small online entrepreneurs.
DISC behaviour profiling
He is well known as a DISC behaviour expert and uses the DISC model as the core of his Effective Management Mastery framework to understand how employees prefer to work and communicate.
Delegation
Delegation is a central part of his coaching. He offers an Effective Delegation course and covers delegation in management training.
Remote staffing and outsourcing
He founded Aristo Sourcing, an outsourcing and remote staffing firm that places virtual assistants and support staff, recruiting mainly in the Philippines and South Africa for clients in North America, Europe, the UK and Australia.
Scaling SEO and marketing teams
Mads has coached SEO figures and companies including Matt Diggity, Ahrefs and Empire Flippers, as listed on his Legiit profile, and speaks on scaling SEO teams.
The Mads Singers Management Podcast
Mads hosted the Mads Singers Management Podcast from 2019 to 2023. The show ran 185 episodes and featured interviews on leadership, delegation, hiring, process and company culture.
Which companies does Mads Singers run?
Mads Singers Management Consulting
Founder, coach and consultant, since November 2012
Aristo Sourcing
Founder and CEO, since January 2014
Exec Assistants
Founder and CEO, since 2024
Aristo Search
CEO, present
HeyRamp
Co-founder, since February 2023
SEO Mastery Summit
Host, since April 2020
Books by Mads Singers
He co-authored the 2025 book Scaling Your Digital Marketing Team: Business Is A Team Sport with James Dooley.
The Mads Singers Management Podcast
Mads Singers hosted the Mads Singers Management Podcast from 2019 to 2023. The show ran for 185 episodes, with the final episode published on 30 March 2023.
Recent interviews and appearances
- Why SEO Agencies Doing $700K Make Zero Profit (and How to Build a Team That Does)
- How to Manage Remote Teams Successfully: James Dooley and Mads Singers on Virtual Assistants, Communication and Leadership
- Mads Singers interviewed by James Dooley (Ep. 139)
- Chiang Mai SEO Conference 2024 recap (speaker)
- How Mads Singers Helps Companies 5x Their Business While Working Less
- Top SEO Consultants (listed at number 16)
What clients and peers say about Mads Singers
We have used Mads as our business coach for 2 years now. He has helped us level up to the next level of growth each time. The company would not be in the shape it is now if it wasn't for Mads keeping us in-line at important points of our growth. Highly recommended business coach.
Mads is one of the best at people management, I know of many people who use Mads to manage their Virtual assistants as his skills are second to none, I've also spoken with Mads at a number of events and he's approachable and always happy to help and share information, no-one will beat him at what he does.
If you are REALLY looking to Level UP your company or even your own productivity. You must reach out to Mads. His passion for helping others reach their potential shines through in his systems.
Recommendations published on Mads Singers' LinkedIn profile.
Where to find Mads Singers online
- Official business sitemadssingers.com
- LinkedInlinkedin.com/in/madssingers
- YouTubeMads Singers channel
- X@madssingers
- Facebookfacebook.com/MadsSingers
- Instagram@madssingers
- IMDbnm13090536
- CrunchbaseMads Singers
- Apple PodcastsMads Singers Management Podcast
- SpotifyMads Singers Management Podcast
- PodchaserCreator profile
- FatRankPodcast guest profile
- LegiitInfluencer profile
- Companies HouseOfficer record (as Mads Singers Sorensen)
- Wiki-style biographymadssingers.wiki
Questions about Mads Singers
Who is Mads Singers?
Mads Singers is a Danish management coach, consultant and speaker who focuses on effective people management, delegation and DISC behaviour training. He founded Aristo Sourcing and is CEO of Aristo Search. He co-founded HeyRamp and hosts the SEO Mastery Summit.
Where is Mads Singers from?
He was born in Aarhus, Denmark on 24 April 1984. He left Denmark at 18 to move to Ireland and has since lived in the UK, Eastern Europe and Asia, including long periods in the Philippines.
What companies does Mads Singers run?
He founded Aristo Sourcing in January 2014 and Exec Assistants in 2024, co-founded HeyRamp in February 2023, runs his own management consulting business and is CEO of Aristo Search. He also hosts the SEO Mastery Summit.
What is Mads Singers known for?
Mads Singers is known for people management coaching, DISC behaviour profiling, delegation training and helping companies scale remote teams.
What is the Mads Singers Management Podcast?
It is a management podcast hosted by Mads Singers that ran from 2019 to 2023 with 185 episodes. It featured interviews with business leaders and founders on leadership, delegation, hiring and company culture.